In 2014, Content marketing is fast becoming one of the strongest ways that companies establish branding and gain trust with their online shoppers. This popular e-commerce marketing strategy was fast growing in 2013 and it is continuing to grow.
A recent study shows that 83% of marketers plan to increase their budgets for content marketing in 2014. Small businesses that don't have a big budget can provide unique, useful, and entertaining information to inspire purchases and build greater rapport with their customers.
California-based skincare company 100% Pure, for example, posts skincare tips, links to charities they support, and professional makeup application advice to engage their followers. All the SEO articles copying writers are going find life much harder in 2014.