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Building Links To Your Website

17 October 2012

The amount of incoming links to a website is an important factor for search engine optimization and building them seems to be a common goal amongst webmasters and internet marketers.   Not only does it increase the credibility of the website, but it can also increase it’s exposure amongst visitors of the linking site. This can lead to significantly more traffic. If you’re concerned with how to be at the top of a Google search, we’ve decided to share the following tips you can use to start building incoming links to your website in order to increase it’s visibility on the search engines.

1. Create a list

Lists are still an incredibly popular item for online readers.  For example, a list of resources, tips, top 10’s and how-to will give other websites a reason to link to yours. To put this method into overdrive you could contact other sites in your niche and tell them about your article/ blog post, especially if you have linked to their site as part of a resource list. A list can have a massive viral effect if the information is useful to others in your market or if it’s interesting enough for people to send it along to their friends.

2. Submit articles

I know this is an old tactic but it is still a very effective way of building links to your website. If the articles are of high-quality, other sites may publish your article. Many article directories tend to rank well so you can use their authority with the search engines to help bring traffic for those highly competitive keywords. The key here is to write a compelling resource box so the visitor clicks through to your site.  If you can use anchor text within the resource box, this can do a lot for your search optimization results.

3. Social Bookmarking

Create accounts and bookmark the pages on your website or blog.  As with most link building activities, this can be an incredibly tedious process.  Using software or online tools like socialposter.com and socialmarker.com can help semi-automate the process. Alternatively, you might want to look into the feasibility of outsourcing these types of tasks to a reputable SEO company.  The time you save might outweigh the cost.

4. Use Free Blog Type Sites

There are many places you can create blog sites for free, such as wordpress.com, blogger.com, squidoo.com, hubpages.com, wetpaint.com and so go on. Take some good articles that you have the rights to distribute and post them to these sites using your main keywords as anchor text.  Make sure you socially bookmark and ping each of the pages you create so the search engines can find them.

5. Sign up for Google alerts

Google offers a free service in which they will email you news stories, articles and blog posts related to any keywords you specify. What you can do is scan through these alerts for any stories related to the topic of your site. Then you would check out the site the story or article came from and see if they have a way you can leave a comment directing people to your website, article, or resource list.

There are absolutely loads of ways you can build links to your website or blog, just use your imagination and make sure you allocate some time every day to building incoming links you may be surprised how quickly your traffic increases.

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