What Exactly is Pay Per Click Marketing (PPC)?
Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
Advertisers bid on keywords they predict their target market willuse as search terms when they are looking for a product or service.
When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored Link" or "Sponsored Ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on acontent page.
InterBiztech Solutions offer a comprehensive solution to your Search Engine Marketing (SEM) campaign through Pay Per Click (PPC) campaign.
Pay Per Click (PPC) Management is deployed in order to market your website through text ads in Search Engines such as Google (Adwords) and Yahoo (Search Marketing). InterBiztech Solutions also make use of other major platforms:
As PPC Advertising has become such a complex marketing tool (especially in Google Adwords), it is important to have a professional look after your campaign in order to maximise your Return on Investment (ROI).
InterBiztech Solutions can establish or optimise your existing Google Adwords, Facebook and Yahoo Search Marketing account to get the maximum ROI.
We will increase your Quality Score in Google Adwords, by selecting the optimal keywords and optimising your Ad Groups through strategic keyword placement and landing page optimisation. By decreasing the number of Ad impressions and increasing your Click Through Rate (CTR) and maximum Cost Per Click (CPC), while decreasing your average CPC, we can achieve maximum ROI.
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