A marketer’s job is demanding, and because of the high pressure nature of the job it can be easy to get stuck in a creative rut. In order to keep your content and brand fresh you need to constantly stay on top of the newest marketing trends so that you can continue to learn and get better at what you do. Here are 10 different ways you can become a better marketer:
Have a team: You’ve probably heard the old saying that two heads are better than one, and two creative minds working together will produce a product that goes above and beyond your marketing plan. Whether you are a small or large company, every marketer needs a side kick. If you already have a marketing assistant or team, consider tapping into their ideas and asking for their help more often. If you work alone, consider hiring an assistant or partner to help you.
Tweet: Twitter has become one of the fastest, easiest ways to send and receive marketing messages. If you are not tweeting now, stop reading this and start tweeting as a marketer. Follow marketing companies from all over the world to get tips, insights and articles on how they remain successful at what they do. Twitter should be a marketer’s go-to social media platform.
Read: The internet is full of endless information, so log on and start reading. Read other marketing professionals and companies tips and tricks and take notes. There are also plenty of books available that will offer in-depth coverage of the more specific fields of marketing. A quick tip: consider buying college textbooks that are used for marketing courses, as these textbooks are constantly being updated with information every marketer needs to know.
Research: Do your homework on other marketing companies by reading their blogs, business plans and what their clients have to say. If there is a brand that intrigues you, research them and figure out how they got there. Take it a step further and research your competitors so that you can keep abreast of their plans. Researching other companies will help you gain focus and motivate you to be a better marketer.
Network: Get social, offline. Head to local networking meetings and meet other marketing professionals face to face. Marketing organizations and groups are known for hosting and attending happy hours and socials at local restaurants and bars. This is a great way to not only spread the word about your brand, but also to meet others that could possibly help you with your brand in the future. Marketing is all about who you know, not what you know.
Listen: When your boss, clients, company, interns and partners talk, listen and listen closely. Whether it’s good or bad, listen. This is a great way to get the insight you need to be a better marketer. Hearing bad criticism is just as beneficial as receiving good criticism because it allows you to learn from your mistakes.
Attend conferences: The only way you can get better at what you do is to educate and immerse yourself into your job’s role and the duties that come with it. There are plenty of valuable and reputable marketing conferences that are held around the world to aid marketers in taking their marketing prowess to the next level. Conferences are typically held by large, well known organizations that are devoted to the marketing field. At these conferences you will have the opportunity to take different classes that range from honing your social media skills to learning the latest technology and tactics. Conferences are a great way for you to interact and learn from other marketers.
Blog: Blogging has turned into a marketer’s dream, and is one of the best ways to get the word out about your services and your company. You may have a part-timer or intern blogging for you, but as a marketer you should get your hands dirty at least once a week. A good marketer oversees a blog, but a great marketer personally blogs for the company. Not only is it a great way to show off your talents, but it also allows you to challenge yourself.
Brainstorm: A marketer needs to hold brainstorming sessions before, in the middle of, and after a project is presented. Brainstorming sessions are imperative, and should consist of the entire marketing team, including the project manager, graphic designer, copy writers and the marketers themselves. 30 minute sessions where you all step away from the computers and get together in a relaxed area of the office to bounce ideas off each other are the perfect way to figure out where everyone is at in the marketing process, what’s working for you in your current plan, and what needs to be revised to have a greater effect on consumers.
Be passionate: A marketer should be passionate about two things: the people they’re marketing to and keeping those people interested and engaged. If you don’t have those two passions in your career then marketing is not for you.